Dec. 28th, 2008

Marketing

Dec. 28th, 2008 10:00 am
American marketing/culture has simultaneously reached its apogee and, from the vantage point of the far-penetrating American BK/MickeyD h'ot cuisine, the most virgin people of Earth: Greenland indigens, Thailand villagers and Budeşti villagers from Romania. The BK-sponsored missionaries were led by a 40-year marketing veteran, a former Z-boy. The climax was a native giving a fitting offering to the traveling troupe, a sheepskin coat, even though they probably deserved nine or twelve coats.
Yesterday, we saw Slumdog Millionaire (which won a People's Choice Award at TIFF 2008 and other prizes). The movie was impressive in its blending of slum life with the lives of average Who Wants To Be A Millionaire?-watching crowd. It blended a very glossy Hollywood cinematographic style with a Bollywood cast, setting and storyline. Without getting into details, the ending was again a Holly-Bolly blend.

The film was based on a novel, Q & A by Vikas Swarup. The book reviews are a mix, but they strongly imply that the movie rewrote a lot of the book starting with the main character. In the book, he was raised by a priest who named him Ram Mohammad Thomas (meaning Supreme Praiseworthy Twin, a name that has deeply religious undertones in three major religions), a lot more interesting name than Jamal Malik (meaning Beautiful King, an ordinary name by comparison). The Chamb Battle of 1971 is not mentioned in the movie. Another major change is that Jamal is an angel compared to a flawed cruder Ram. Here is an excerpt chapter from the publisher. So, the producers massaged the religious hints, cleaned up the local contentious historical references and the main character. That's probably par for the course in Hollywood. Up and at 'em, boys!

Profile

JMA-PSOS

May 2025

S M T W T F S
    12 3
45 6 7 8 910
1112 1314 151617
18 192021 222324
252627282930 31

Most Popular Tags

Style Credit

Expand Cut Tags

No cut tags
Page generated Jun. 1st, 2025 12:58 pm
Powered by Dreamwidth Studios